Investigating the Online Communicative Practices of an Indian Grassroots Environmental Movement Through Ecostylistics: The Case of #SaveHasdeoForest

This study investigates the online communicative practices of the grassroots environmental movement #SaveHasdeoForest, in order to investigate their stylistic traits and communicative strategies. Through an integrated approach comprising ecostylistics, ecolinguistics, multimodal studies and postcolonial studies, the analysis shows that background knowledge about (post)colonial policies against the Indigenous peoples of India is necessary to fully decode the texts analysed; that multimodality, oppositions and translinguistic practices are major stylistic traits in the digital communication of this movement; and that engagement and persuasion are its main communicative functions.