Translation in Digital Activism: An Intersemiotic Analysis of Roots Climate Justice Advocacy on Instagram

This study analyzes how intersemiotic translation works in visually dominated dialogue-free video on climate justice shared by the activist platform Roots through their Instagram account. The study examines how visual and spatial and gestural elements of these videos through Multimodal Discourse Analysis function to transform climate justice discourses into emotionally engaging clear narratives while the analysis reveals how cultural symbols and embodied modes together with non-verbal semiotic resources function as advocacy tools that strengthen action demands and create spaces for marginalized perspectives to participate in solidarity. To this end, a study in translation studies, visual culture, and climate justice would help broaden the understanding of how social media activism illustrates intersemiotic forms of translation mediating ecological issues against hegemonic discourses. The research highlights the need for the study of visual translation and the way it is shaping inclusive and impactful environmental communication in digital landscapes.