What question did this study set out to answer?

This study aims to evaluate how digital literacy and ecological values influence green food consumption among university students.

December 10, 2025Frontiers in Public HealthOpen Access

Digital literacy, ecological values, and green food consumption: an extended Theory of Planned Behavior model in Chinese universities

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This study aims to evaluate how digital literacy and ecological values influence green food consumption among university students.
Survey data collected from 836 Chinese university students.
An expanded Theory of Planned Behavior model was developed and tested.
Structural equation modeling was used to assess the impact of digital literacy and ecological values on consumption intentions.
Digital literacy is directly linked to purchase intention and improves attitudes and perceived behavioral control.
Ecological values significantly shape purchase intention via attitudes and norms.
Digital literacy's effect on subjective norms was found to be non-significant.

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Implication

Survey analysis reveals digital literacy and ecological values enhance green food consumption intentions in students, suggesting effective health promotion strategies.

Cite This Study

He et al. (2025) studied this question.

synapsesocial.com/papers/69401b312d562116f28f7b1a https://doi.org/10.3389/fpubh.2025.1723436

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Implication

Survey analysis reveals digital literacy and ecological values enhance green food consumption intentions in students, suggesting effective health promotion strategies.

Digital literacy, ecological values, and green food consumption: an extended Theory of Planned Behavior model in Chinese universities

Key Points

Discussion

Implication

Cite This Study

Digital literacy, ecological values, and green food consumption: an extended Theory of Planned Behavior model in Chinese universities

Key Points

Discussion

Implication

Cite This Study

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