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August 24, 2025Corporate Social Responsibility and Environmental ManagementOpen Access

Digital Platforms for Sustainable Development: Unveiling the Psychology of Green Food Choices

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Authors

SFSerena FilippelliUniversity of ParmaSASalvatore AmmiratoUniversity of CalabriaAFAlberto Michele FelicettiUniversity of Calabria

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Implication

This analysis reveals how digital platforms influence purchase intentions in sustainable food, suggesting identity-based mechanisms are crucial.

Key Points

  • Digital platforms significantly enhance green purchasing behaviors, driving sustainable food choices online.
  • The study finds that attitudes, subjective norms, and ingroup identification affect purchase intentions in sustainable consumerism.
  • Analysis employed partial least squares structural equation modeling (PLS-SEM) on data from habitual users of digital food platforms.
  • Findings indicate identity-based mechanisms are critical for promoting sustainable behavior on digital platforms.

Cite This Study

Filippelli et al. (2025) studied this question.

synapsesocial.com/papers/68af5d5dad7bf08b1eae0537https://doi.org/10.1002/csr.70132
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