December 6, 2025Communication & Sport

Social Media’s Transformative Impact on Chinese Gen-Z Girls’ Gratifications in Physical Activity

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Female participation in physical activity often faces cultural opposition, while males report none.
Focus groups with 33 high school students showed significant gender differences regarding sports.
Information-seeking through social media supports girls in reshaping restrictive gender norms around sports.
This suggests social media may empower young women to challenge traditional beliefs about their participation.

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Implication

Focus groups revealed gender differences in physical activity participation among Chinese Gen-Z girls, highlighting the influence of social media on traditional beliefs.

Cite This Study

Shi et al. (2025) studied this question.

synapsesocial.com/papers/694020fd2d562116f28fb49a https://doi.org/10.1177/21674795251407073

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Implication

Focus groups revealed gender differences in physical activity participation among Chinese Gen-Z girls, highlighting the influence of social media on traditional beliefs.

Social Media’s Transformative Impact on Chinese Gen-Z Girls’ Gratifications in Physical Activity

Key Points

Discussion

Implication

Cite This Study

Social Media’s Transformative Impact on Chinese Gen-Z Girls’ Gratifications in Physical Activity

Key Points

Discussion

Implication

Cite This Study

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