What question did this study set out to answer?

The research aims to analyze the 'sports goddess' phenomenon and its impact on women’s sports culture and self-expression in social media.

January 18, 2026International Journal of Physical Activity and Health

A041: “Sports Yuan”

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The research aims to analyze the 'sports goddess' phenomenon and its impact on women’s sports culture and self-expression in social media.
Theoretical analysis using self-presentation and power-disciplinary theories.
Observational analysis of sports-related content shared by young women on social media.
Literature review and case analysis to explore social-cultural implications.
Identified a distinction between curated idealized health images and the true sports experience.
Demonstrated how social media disciplines women’s bodies, transforming sports into visual consumption.
Highlighted the contradictions in women’s bodily expression between autonomy and commercialization.

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Implication

This research analyzes bodily expression in sports culture influenced by social media in young women, suggesting implications for authentic representation.

Cite This Study

Zongrui Ye (2026) studied this question.

synapsesocial.com/papers/696c77d4eb60fb80d1396110 https://doi.org/10.18122/ijpah.5.1.41.boisestate

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Implication

This research analyzes bodily expression in sports culture influenced by social media in young women, suggesting implications for authentic representation.

A041: “Sports Yuan”

Key Points

Discussion

Implication

Cite This Study

A041: “Sports Yuan”

Key Points

Discussion

Implication

Cite This Study

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