What question did this study set out to answer?

This research aims to explore the relationship between advertising strategies and fan attitudes toward social media creators.

Advertising Strategies of Social Media Creators and Attitudes of Fans

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Survey reveals that product placement affects advertising tolerance in social media followers, suggesting improved strategies enhance fan engagement.

This research aims to explore the relationship between advertising strategies and fan attitudes toward social media creators.
Online questionnaire survey
Multiple linear regression analysis
Core fans demonstrate higher advertising tolerance compared to ordinary fans
Sincere communication strategies are preferred by core fans
Authentic interaction mitigates negative impacts of heavy ad load
The relevance of advertising content to creator's original content shows unstable effects

Jiayi Hong (2025) studied this question.

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Survey reveals that product placement affects advertising tolerance in social media followers, suggesting improved strategies enhance fan engagement.