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This is a Quantitative Study study.

September 20, 2025

Exploring the Advertising Value Perception and Its Antecedents: A Study on Video Advertising on Social Networking Sites

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Survey reveals positive links between advertising value perception and brand love in social networking sites, highlighting authenticity's role.

Advertising value perception significantly correlates with positive consumer attitudes and brand love, enhancing engagement.
A survey of 356 respondents indicates that authentic advertising is crucial for fostering trust and perceived value.
Structural equation modeling reveals insights into how entertainment and information value contribute to effective video advertising.
The findings may inform strategies for improving advertising effectiveness on social networking sites by addressing consumer privacy issues.

Karamchandani et al. (2025) studied this question.

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Survey reveals positive links between advertising value perception and brand love in social networking sites, highlighting authenticity's role.