What type of study is this?

This is a Quantitative Study study.

What question did this study set out to answer?

This study examines factors influencing purchase intention with a focus on brand trust as a moderator in Islamic business.

December 19, 2025Jurnal Akuntansi Keuangan dan ManajemenOpen Access

Determinan Purchase Intention Throught Brand Trust A Moderate Variabel Islamic Bussiness Ethic

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Authors

EAEliya AriyantiUniversitas Islam Negeri Raden Intan Lampung ESErsi SisdiantoUniversitas Islam Negeri Raden Intan Lampung ISIs SusantoUniversity of Indonesia

Discussion

Member takes

Implication

Quantitative analysis reveals customer satisfaction and experience boost purchase intention, suggesting brand trust enhances these effects in halal markets.

Key Points

This study examines factors influencing purchase intention with a focus on brand trust as a moderator in Islamic business.
A quantitative approach with a descriptive design was used.
Primary data were collected through structured questionnaires.
Data analysis employed SmartPLS using Partial Least Squares for structural equation modeling.
Customer satisfaction significantly influences purchase intention.
Customer experience significantly affects purchase intention.
Attitude toward the product does not influence purchase intention.
Brand trust moderates the relationship between customer satisfaction and purchase intention as well as between customer experience and purchase intention.

Cite This Study

Ariyanti et al. (2025) studied this question.

synapsesocial.com/papers/69449a922f0218eca95087a3 https://doi.org/10.35912/jakman.v7i1.5085

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December 19, 2025Jurnal Akuntansi Keuangan dan ManajemenOpen Access

Determinan Purchase Intention Throught Brand Trust A Moderate Variabel Islamic Bussiness Ethic

View Full Paper

Ask AI

Bookmark

Authors

EAEliya AriyantiUniversitas Islam Negeri Raden Intan Lampung ESErsi SisdiantoUniversitas Islam Negeri Raden Intan Lampung ISIs SusantoUniversity of Indonesia

Discussion

Member takes

Implication

Quantitative analysis reveals customer satisfaction and experience boost purchase intention, suggesting brand trust enhances these effects in halal markets.

Key Points

This study examines factors influencing purchase intention with a focus on brand trust as a moderator in Islamic business.
A quantitative approach with a descriptive design was used.
Primary data were collected through structured questionnaires.
Data analysis employed SmartPLS using Partial Least Squares for structural equation modeling.
Customer satisfaction significantly influences purchase intention.
Customer experience significantly affects purchase intention.
Attitude toward the product does not influence purchase intention.
Brand trust moderates the relationship between customer satisfaction and purchase intention as well as between customer experience and purchase intention.

Cite This Study

Ariyanti et al. (2025) studied this question.

synapsesocial.com/papers/69449a922f0218eca95087a3 https://doi.org/10.35912/jakman.v7i1.5085

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