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August 19, 2026Journal of Islamic marketing

Determinants of purchase intention in the context of Islamic housing: an empirical investigation of Muslim consumers in Indonesia

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Authors

MIMohammad Iqbal

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Overview

Survey reveals that product quality and price drive Islamic housing purchase intentions via individual beliefs in Muslim consumers, indicating key gender differences in buying behavior.

Key Points

  • To examine how product quality, promotion, and price influence individual beliefs and purchase intentions toward Islamic housing among Muslim consumers.
  • Surveyed 150 respondents across three Islamic housing developments in Malang City, Indonesia.
  • Analyzed structural relationships and mediation effects using structural equation modeling-partial least squares (PLS-SEM).
  • Conducted PLS-multi-group analysis to evaluate behavioral and perceptual differences between male and female consumers.
  • Product quality and price demonstrated positive, statistically significant effects on individual belief, while promotion showed a positive but non-significant effect.
  • Individual belief positively and significantly predicted purchase intention and mediated the indirect effects of product quality and price on buying intention.
  • Multi-group analysis showed gender divergence: male decisions matched overall patterns, whereas female decisions were heavily tempered by emotional, familial, and social factors.

Cite This Study

Mohammad Iqbal (2026) studied this question.

synapsesocial.com/papers/6a8563fe03308d306e2d77eahttps://doi.org/10.1108/jima-04-2024-0158
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  5. 5INFLUENCE OF RELIGIOUS BELIEFS ON HALAL PURCHASE INTENTION IN NON-MUSLIM CUSTOMERS2024 · 2 citations