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December 19, 2025Dinasti International Journal of Education Management And Social ScienceOpen Access

The Influence of Stay Experience, Villa Design, Facilities, Price, and Service Quality on Customer Satisfaction, Positive Word of Mouth, and Revisit Intention at Villas Managed by Bali Management Villa Company

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Authors

JWJason WahyudiUniversity of National EducationLMLuh Putu MahyuniUniversity of National Education

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Implication

Quantitative research reveals that service quality and positive word of mouth significantly enhance customer satisfaction and revisit intention in Bali's hospitality market.

Key Points

  • This research aims to explore how various factors influence customer satisfaction and loyalty in Bali's villa sector.
  • Quantitative research approach with 231 respondents
  • Data collected via questionnaires on a Likert scale
  • Analysis conducted using Partial Least Squares (PLS) structural equation modeling
  • All factors (stay experience, villa design, facilities, price, service quality) positively affect customer satisfaction
  • Customer satisfaction significantly influences positive word of mouth and revisit intention
  • Positive word of mouth partially mediates the relationship between customer satisfaction and revisit intention

Cite This Study

Wahyudi et al. (2025) studied this question.

synapsesocial.com/papers/69449a992f0218eca95088d1https://doi.org/10.38035/dijemss.v7i2.5656
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Building Customer Loyalty Through Customer Satisfaction Influenced by Social Media Marketing, Service Quality and Experiential Marketing2024 · 1 citations
  2. 2The Influence of Price, Quality of Service and Influencer Marketing on the Decision to Stay at a Villa in Badung District2024
  3. 3The Role of Customer Satisfaction in Mediating Service Quality, Atmosphere, and Price Perception on Revisit Intention2026
  4. 4The Role of Customer Satisfaction in Mediating the Influence of Service Quality on Re-Visit Intention2024 · 1 citations
  5. 5An evaluation study of service quality on tourist satisfaction at villas through digital communication2025