The perfect match! Open innovation platforms - assets for collaborative start-ups

In today's hyper-connected world, open innovation can be a way for start-ups to grow more quickly and more effectively. However, finding suitable innovation partners might be a challenge. Therefore, certain innomediaries offer digital platforms that connect start-ups with corporations. However, little is known about the partner-searching methods of start-ups. Moreover, there is a knowledge gap with respect to start-ups needs regarding these platforms. The aim of this study was to investigate the partner-searching methods of start-ups, furthermore, to determine their opinions about existing platforms and their needs for such innomediaries. We used two different research methods: a survey and interviews. Our findings revealed the potential advantages and disadvantages of traditional partner-searching methods. Additionally, we explored the requirements of start-ups for digital platforms that connect innovation partners. The entrepreneurs expected to find specific information about their potential partners, and they wanted to connect with corporations, SMEs and other start-ups.