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The study aims to explore persuasive linguistic devices in Jordanian advertisements and their influence on consumer behavior.

February 2, 2026Cogent Arts and HumanitiesOpen Access

A linguistic analysis of persuasive language used on Jordanian advertisements in social media

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Analysis identifies persuasive language features influencing buying behavior in Jordan, suggesting improvements for marketers.

The study aims to explore persuasive linguistic devices in Jordanian advertisements and their influence on consumer behavior.
Analyzed 271 advertisements from Facebook and Instagram in Jordan from January to April 2025.
Utilized Kannan and Tyagi's framework to classify linguistic features.
Combined quantitative and qualitative approaches for data analysis.
Identified 14 linguistic features used in Jordanian online advertisements.
Found that colloquial language, imperatives, long noun phrases, and short sentences were the most dominant features.
Revealed that alliteration, hyperbole, rhyme, and neologisms were the least used features.
Highlighted the importance of cultural values in shaping persuasive language in advertisements.

Kayed et al. (2026) studied this question.

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