English in Commercial Signage: Evidence from Jordanian Clothing Companies on Facebook

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Analysis reveals English dominates online signage for clothing brands in Jordan, indicating cultural shifts and identity negotiation.

English serves as the primary language in online commercial signage, capturing local and global influences.
Cultural values are expressed through the blend of global and local language features on Facebook pages.
Linguistic landscapes on Facebook closely resemble those found in Jordan's physical public spaces.
Digital transformation impacts how linguistic identity is represented in commercial contexts across Jordan.

A 2025 study studied this question.

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