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February 5, 2026Journal of Language0 citations

Discursive Construction and Identity of Homestay Tourism in Hakka Culture

Research on the Discursive Construction and Identity of Homestay Tourism in the Context of Hakka Culture: A Case Study of Heyuan

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XZXi Zhang

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Overview

Qualitative case study examines how discourse shapes cultural identity in homestay tourism, influencing tourist experiences.

Key Points

  • The research investigates how discourse constructs cultural identity in homestay tourism within Hakka culture.
  • Qualitative case study focused on Heyuan, Guangdong, as a key site.
  • Employed Critical Discourse Analysis (CDA) based on Norman Fairclough's framework.
  • Analyzed official promotional texts, online reviews, and conducted in-depth interviews with operators and tourists.
  • Discourse plays a pivotal role in constructing cultural identity through themes of authenticity, nostalgia, and local differentiation.
  • A strong sense of place identity is linked to higher revisit and recommendation intentions.
  • Findings reveal the intricate meaning-making processes connecting culture, place, and individual tourist experiences.

Cite This Study

Xi Zhang (2025) studied this question.

synapsesocial.com/papers/69843398f1d9ada3c1fb0dbehttps://doi.org/10.64699/25pbyd8688
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