What question did this study set out to answer?

To investigate how identity-targeted recruitment advertisements affect Black Americans' perceptions of tokenism and identity safety.

February 5, 2026Journal of Experimental Psychology GeneralOpen Access

Missing the target: Evaluating the ironic consequences of identity-targeted recruitment advertisements on Black Americans’ anticipated tokenism and organizational identity safety.

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Authors

VDVeronica DerricksUniversity of Colorado Boulder EPEva S. PietriUniversity of Colorado Boulder IJIndia R. Johnson

Discussion

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Implication

Online experiments reveal negative effects of identity-targeted ads on anticipated identity safety in Black Americans, suggesting caution in recruitment strategies.

Key Points

To investigate how identity-targeted recruitment advertisements affect Black Americans' perceptions of tokenism and identity safety.
Five online experiments
Participants recruited via Prolific
Comparison of targeted and control advertisements
Assessment of tokenization concerns and identity safety measures
Evaluation of diversity cues' effects
Targeted recruitment ads increased concerns about tokenism among Black Americans
Anticipated identity safety was reduced with identity-targeted ads
Tokenism mechanisms impacted lower identity safety perceptions
Additional diversity cues reduced tokenism concerns but did not eliminate them

Cite This Study

Derricks et al. (2026) studied this question.

synapsesocial.com/papers/698434dff1d9ada3c1fb37f9 https://doi.org/10.1037/xge0001882

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Implication

Online experiments reveal negative effects of identity-targeted ads on anticipated identity safety in Black Americans, suggesting caution in recruitment strategies.

Missing the target: Evaluating the ironic consequences of identity-targeted recruitment advertisements on Black Americans’ anticipated tokenism and organizational identity safety.

Discussion

Member takes

Implication

Key Points

Cite This Study

Missing the target: Evaluating the ironic consequences of identity-targeted recruitment advertisements on Black Americans’ anticipated tokenism and organizational identity safety.

Discussion

Member takes

Implication

Key Points

Cite This Study

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