What question did this study set out to answer?

The aim is to investigate the role of translator agency in game localization, particularly in multimodal contexts.

February 5, 2026

Translator Agency and Multimodal Translation in Game Localization: A Case Study of

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This case study explores how translators enhance game localization, emphasizing their role in cultural adaptation and narrative.

The aim is to investigate the role of translator agency in game localization, particularly in multimodal contexts.
Analyzed the English-to-Chinese localization of The Witcher 3: Wild Hunt
Applied functional equivalence theory, Skopos theory, and multimodal translation theory
Examined both linguistic and non-verbal challenges in the translation process
Identified the necessity for translators to handle linguistic challenges like dialects and cultural specificity
Highlighted the importance of coordinating non-verbal elements to ensure alignment with the original
Showed that translators act as co-creators, collaborating with developers to enhance player experience

Lisha Xu (2025) studied this question.

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