What question did this study set out to answer?

The research aims to understand how dairy farmers in India select milk marketing channels and the economic effects of these choices.

Economic Impact of Milk Marketing Channel Choices Among Dairy Farmers in India: Evidence from NSSO Data

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Analysis explores how milk marketing channel choices affect income among dairy farmers, suggesting organized systems enhance profits.

The research aims to understand how dairy farmers in India select milk marketing channels and the economic effects of these choices.
Analyzed unit-level data from the 2018–2019 NSSO survey
Investigated socio-economic factors affecting marketing channel choice
Utilized multinomial logit regression and regression adjustment
Buffalo milk generally generates higher income than cattle milk across various channels
Affiliations with cooperatives lead to approximately 49% income increase
Partnerships with private processors result in about 29% income increase compared to direct sales

Priscilla et al. (2025) studied this question.

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