Introducing CD-QFD: Using quality function deployment to improve course development

Educators are challenged to keep courses relevant amid fast-changing technology and knowledge, yet systematic approaches for continuous course updates remain underdeveloped. To address this gap, we propose the Course Development-Quality Function Deployment (CD-QFD) framework, which adapts organizational QFD principles that center on creating value for customers as a core objective. Our objective is to provide educators with a streamlined, student-centered framework that can guide the continuous alignment of courses with evolving competency requirements. Methodologically, CD-QFD integrates insights from internal and external sources to identify learner competencies and map them onto interconnected matrices that align with the QFD principles. A case study of digital literacy course development for healthcare workers illustrates the practical deployment of CD-QFD. The contribution of this work lies in offering a systematic, discipline-neutral process for curriculum development that enables educators to refine competencies into specific subject areas, topics, modules, sections, and, finally, lesson objectives.