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February 9, 2026International Journal of Sociology and Social Policy

From self to voluntary behaviour in Iranian humanitarian NGOs: the role of non-profit public service motivation (NPSM) and collectivism

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Authors

MMMeraj MalakoutiHuazhong University of Science and TechnologyMYMohammad YarivandHuazhong University of Science and Technology

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Implication

Reveals how self-oriented motivations affect voluntary behaviour in NGOs, suggesting new recruitment insights.

Key Points

  • The aim is to explore how self-oriented motivation influences voluntary behaviour in NGOs, focusing on its dual effects.
  • Analysis of data from 426 Iranian NGO volunteers
  • Use of regression analysis to assess relationships
  • Application of PLS-SEM for structural equation modelling
  • Self-oriented motives negatively impact voluntary behaviour.
  • Non-profit public service motivation (NPSM) partially mediates the negative effect of self-oriented motivation.
  • Collectivism strengthens the link between self-oriented motivation and NPSM, while weakening its association with voluntary behaviour.

Cite This Study

Malakouti et al. (2026) studied this question.

synapsesocial.com/papers/69897a86f0ec2af6756e8a93https://doi.org/10.1108/ijssp-06-2025-0340
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