Qualitative and quantitative analysis identifies service factors influencing hotel bookings during COVID-19, suggesting practical improvements.
The current study aimed to identify the factors affects guests to book the hotel during Covid-19 outbreak. The model was constructed through a two stage of qualitative and quantitative process. The expert panel was selected to identify the health service factors in hotel. 362 questionnaires were collected from the quests of 4- and 5-star hotels in Mashhad. Data were analysis by SPSS and Amos. The results showed that disinfected room, proper ventilation, uncrowded place, food hygiene, checking the guests, speeding up the process, and hygienic staff were affect quests to visit and stay in the hotel. These dimensions called as HEL_SERV model.
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Yousef Keshavarz (2025) studied this question.
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