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February 14, 2026Visual Communication

Judging a book by its cover: comparing visual grammar analysis of book covers with an eye-tracking study on viewer perceptions

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Authors

LLLei LiSLSixin Liao

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Overview

Explores visual perception of book covers using visual grammar and eye-tracking in Chinese viewers, indicating how design influences engagement.

Key Points

  • The study aims to assess how visual grammar and semiotic predictors influence viewer perceptions of book covers.
  • Conducted an eye-tracking study with 65 Chinese viewers analyzing 10 book covers.
  • Utilized visual grammar to identify semiotic predictors based on position and salience.
  • Collected supplementary questionnaire data to support the analysis.
  • Font style and center-margin processing were found to be the most reliable predictors of viewer perception.
  • A top–bottom processing sequence was significant, while no dominant left–right sequence appeared for vertical text.
  • Predictions varied based on reader's top-down assessments and the hierarchies of position and salience.

Cite This Study

Li et al. (2026) studied this question.

synapsesocial.com/papers/699010df2ccff479cfe57286https://doi.org/10.1177/14703572251394548
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  1. 1An Analysis of the Promotional Video Beyond Words: Chinese Calligraphy from the Perspective of Visual Grammar2025 · 1 citations
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  5. 5The Influence of Chinese Typography on information dissemination in Graphic Design: Based on Eye-tracking Data2024