Synapse
⌘+K
Synapse
PulseExploreClubsResearchersJournals
Instagram
HomeClubsExplore
February 14, 2026Journal of Services Marketing

Revisiting consumer socialization: a conceptual framework for phygital services

View Full Paper
Ask AI
Bookmark
Share

Authors

BBBoris BartikowskiKedge Business SchoolHMHan MaWilkes UniversityZYZhiyong YangMiami University

Discussion

Loading...

Member takes

Implication

Conceptual framework outlines phygital consumer socialization in phygital services, highlighting knowledge transfer mechanisms.

Key Points

  • This paper aims to develop a framework for understanding how consumers socialize in phygital environments and address gaps in existing approaches.
  • Developed a conceptual framework with 12 theoretical propositions.
  • Explored roles of parents and digital agents in traditional and reverse socialization.
  • Classified phygital services into four types: dematerialized, blended, bounded, and embodied.
  • Different phygital services require varying emphases on tacit and explicit consumption knowledge.
  • Consumer involvement in services varies by life stage (children, adolescents, adults).
  • Influence of family communication patterns affects knowledge transfer and acquisition.

Cite This Study

Bartikowski et al. (2026) studied this question.

synapsesocial.com/papers/699011032ccff479cfe5760chttps://doi.org/10.1108/jsm-07-2025-0458
View Full Paper
Ask AI
Bookmark
Share

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Why do older consumers avoid innovative products and services?2020 · 61 citations
  2. 2Technology readiness of teenagers: a consumer socialization perspective2018 · 50 citations
  3. 3Touch Versus Tech in Service Encounters2020 · 49 citations
  4. 4The consumer socialization process: How social media affects youth luxury consumption2025 · 16 citations
  5. 5Guest editorial: The phygital research paradigm: philosophical foundations for examining consumer experiences and behaviors in hybrid physical-digital realms2024 · 22 citations