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The study aims to investigate how artificial intelligence capabilities can enhance creativity in the workplace.

February 14, 2026SAGE OpenOpen Access

The Synergy of Artificial Intelligence Capabilities and Creativity: Exploring Positive Outcomes Through Qualitative Research

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The study aims to investigate how artificial intelligence capabilities can enhance creativity in the workplace.
Utilized qualitative techniques, including in-depth, semi-structured interviews.
Employed thematic analysis to identify key themes within the data.
Focused on professionals from various industries to gather diverse insights.
AIC significantly improves employee creative performance and self-efficacy.
Creativity-oriented awards serve as strong motivators for individuals and organizations.
Recommendations include establishing inclusive compensation systems and providing resources for creative development.

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Qualitative research finds that artificial intelligence enhances creativity in workplaces, suggesting practical recommendations for development.

Aslam et al. (2026) studied this question.

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Qualitative research finds that artificial intelligence enhances creativity in workplaces, suggesting practical recommendations for development.