What question did this study set out to answer?

To analyze how normative beliefs and social-psychological motivations drive green energy consumption in residential areas.

Modeling green energy consumption: nexus of normative beliefs and social-psychological motivations for residential solar PV adoption

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Analysis reveals social-psychological motivations and normative beliefs impact solar power adoption, suggesting policies for renewable energy.

To analyze how normative beliefs and social-psychological motivations drive green energy consumption in residential areas.
Employs a multi-model analytical framework including modified Norm Activation Model and extended Theory of Planned Behavior.
Uses structural equation modeling to examine relationships between models.
Analyzes responses from solar power users in India.
The study confirms the robustness of the modified Norm Activation Model and extended Theory of Planned Behavior.
Findings indicate partial mediation by pro-environmental attitudes and individual norms in the test model.
Combining social-psychological cues with normative perspectives enhances understanding of solar power adoption.

Jaiswal et al. (2026) studied this question.

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Analysis reveals social-psychological motivations and normative beliefs impact solar power adoption, suggesting policies for renewable energy.