What question did this study set out to answer?

To provide an integrated framework for understanding purchase happiness and its related factors.

Integrating Research on Purchase Happiness: Predictors, Mediators, and Moderators

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To provide an integrated framework for understanding purchase happiness and its related factors.
Review of existing research on purchase happiness.
Identification of predictors including product-related, situational, and personal factors.
Examination of mediators and moderators influencing purchase happiness.
Identified key predictors of purchase happiness such as product types and purchasing contexts.
Discussed how mediators (e.g., emotions) and moderators (e.g., individual differences) influence consumer experiences.
Highlighted gaps in research for future exploration of purchase happiness.

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Review integrates predictors, mediators, and moderators of purchase happiness, suggesting future quality-of-life research avenues.

Sirgy et al. (2026) studied this question.

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