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This research aims to address the disconnect between short-term individual happiness and long-term collective well-being in markets.

EXPRESS: The Marketplace Happiness Framework for Transformative Consumer Research: Managing the Hedonic-Eudaimonic Happiness Tension

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This research aims to address the disconnect between short-term individual happiness and long-term collective well-being in markets.
Introduced the Marketplace Happiness framework inspired by happytalism.
Examined the alignment of consumer desires with sustainable collective well-being.
Considered cultural differences and political realities in implementation strategies.
Identified market incentives that focus on short-term pleasure over long-term well-being.
Provided pathways for policymakers and organizations to promote equitable and sustainable happiness.
Outlined empirical methods for utilizing the Marketplace Happiness framework across diverse contexts.

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The framework manages the tension between short-term happiness and long-term well-being in consumer markets, suggesting effective strategies.

Garcia‐Collart et al. (2026) studied this question.

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The framework manages the tension between short-term happiness and long-term well-being in consumer markets, suggesting effective strategies.