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January 1, 2026World Review of Entrepreneurship Management and Sustainable DevelopmentOpen Access

Potential of digital marketing and determinants of the 5A marketing strategy: a case in Thailand

Pimolwan Katepan Rungtip Thaisom Thamrong Mekhora Rapee Dokmaithes

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Key Points

This research aims to explore the potential of digital marketing and its relationship with the determinants of the 5A marketing strategy in Thailand.
Qualitative analysis of digital marketing strategies
Assessment of the 5A framework
Case studies of successful companies in Thailand
Identified key factors influencing customer engagement through digital marketing
Enhanced brand awareness linked to effective 5A strategy implementation
Demonstrated a positive correlation between digital marketing efforts and consumer behavior shifts

Implication

Analyzing digital marketing's impact on the 5A strategy in Thailand, indicating significant insights for businesses.

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Cite This Study

Katepan et al. (2026) studied this question.

synapsesocial.com/papers/69994b88873532290d01fa73 https://doi.org/10.1504/wremsd.2026.10076411

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