This research reveals challenges of digital transformation in Indian management, suggesting improved efficiency and customer engagement through advanced technologies.
Key Points
To explore digital transformation impacts on commerce and management in India, focusing on emerging trends and challenges.
Conceptual and analytical approach based on secondary data
Assessment of digitalization effects on operational efficiency and customer engagement
Analysis of challenges and strategic implications for leadership
Identified key technologies shaping digital transformation, including artificial intelligence and big data analytics
Revealed challenges faced by Indian organizations in adopting digital strategies
Demonstrated that digitalization enhances operational efficiency and decision-making processes