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February 24, 2026Open Access

The Influence of Social Media Use on Waste Sorting Intentions: A Cognition–Affect–Conation Model Integration with Social Amplification of Risk Framework

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Authors

YCYixin ChenHTHuiting TangYLYing Lian

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Overview

Demonstrates how social media use affects waste sorting intentions in China, suggesting new communication strategies.

Key Points

  • The research aims to explore how social media impacts waste sorting intentions by integrating emotional and cognitive frameworks.
  • Integrates the Cognition–Affect–Conation model with the Social Amplification of Risk Framework.
  • Employs regression analysis to assess the effects of social media exposure and gratification on emotions and intentions.
  • Conducts qualitative interviews to identify barriers to effective waste sorting communication.
  • Information gratification activates positive emotions related to waste sorting.
  • Information exposure leads to stronger negative emotions regarding waste sorting.
  • Both emotional pathways significantly predict intentions to sort waste.
  • Mediation analysis shows that both gratification and exposure influence intentions through emotions and risk perception.
  • Qualitative interviews reveal barriers like fragmented knowledge and uneven community integration.

Cite This Study

Chen et al. (2026) studied this question.

synapsesocial.com/papers/699d405ade8e28729cf6560bhttps://doi.org/10.3390/bs16020305
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