What does this research mean for the field?

Digital Heritage Branding enhances the competitive advantage of local wisdom-based MSMEs in Riau Province, mediated by brand authenticity. Novelty: ClaimNovelty.NOVEL_FINDING. Consensus alignment: ConsensusAlignment.SUPPORTS_CONSENSUS.

What question did this study set out to answer?

The study aims to evaluate how Digital Heritage Branding affects the competitive advantage of local wisdom-based MSMEs.

February 26, 2026Social Sciences & Humanities OpenOpen Access

Digital Heritage Ecosphere: Empowering local-wisdom MSMEs for sustainable competitive advantage

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Authors

APAstri Ayu Purwati MIMimelientesa IrmanInstitut Bisnis dan Teknologi Pelita Indonesia MSMuhammad SiddikInstitut Bisnis dan Teknologi Pelita Indonesia

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Implication

Quantitative analysis investigates digital branding impact on MSME advantage, highlighting implications for local wisdom and sustainability.

Key Points

The study aims to evaluate how Digital Heritage Branding affects the competitive advantage of local wisdom-based MSMEs.
Quantitative approach using Structural Equation Modeling-Partial Least Squares (SEM-PLS)
Sample of 400 MSMEs selected from a population of 1872
Criteria included business age, cultural background, and digital adoption levels
Digital Heritage Branding positively affects competitive advantage both directly and through brand authenticity
Green innovation was not a significant mediator despite digitalization
Government support strengthens the relationship between Digital Heritage Branding and green innovation
Technological readiness did not significantly moderate competitive advantage

Cite This Study

Purwati et al. (2026) studied this question.

synapsesocial.com/papers/699fe2eb95ddcd3a253e65bd https://doi.org/10.1016/j.ssaho.2026.102624

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Implication

Quantitative analysis investigates digital branding impact on MSME advantage, highlighting implications for local wisdom and sustainability.

Digital Heritage Ecosphere: Empowering local-wisdom MSMEs for sustainable competitive advantage

Discussion

Member takes

Implication

Key Points

Cite This Study

Digital Heritage Ecosphere: Empowering local-wisdom MSMEs for sustainable competitive advantage

Discussion

Member takes

Implication

Key Points

Cite This Study

Also Consider

Also Consider