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February 26, 2026International Journal of Rural Management

Farmers’ Barriers to Digital Technologies Adoption in Rural Area: Empirical Evidence from Horticultural Farmers in Yogyakarta Province, Indonesia

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Authors

AAAlif Haidir AdanaUniversitas Gadjah MadaIIrhamUniversitas Gadjah MadaLWL R WaluyatiUniversitas Gadjah Mada

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Implication

Empirical evidence highlights barriers to digital technology adoption in horticultural farmers, suggesting local cultural alignment is crucial.

Key Points

  • The study aims to evaluate the digital technology adoption patterns among farmers and identify barriers to this process.
  • Randomly selected 104 shallot farmers from rural coastal areas in Yogyakarta
  • Conducted interviews to collect data on technology adoption
  • Analyzed data using descriptive statistics and partial least squares structural equation modelling
  • Only 53.85% of farmers adopted digital technologies, primarily smartphones and mobile phones
  • Identified barriers include limited knowledge, inadequate digital infrastructure, and sociocultural constraints
  • Emphasized the need for alignment with local cultural practices to enhance adoption efforts

Cite This Study

Adana et al. (2026) studied this question.

synapsesocial.com/papers/699fe3d995ddcd3a253e7ea9https://doi.org/10.1177/09730052261424641
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