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January 1, 2025International Journal of Applied Systemic Studies

An examination of consumer behaviour toward Chinese banking offers: empirical study with moderation of financial risks

Yuan Wang Lin Sun

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Key Points

The study aims to analyze consumer behaviour towards banking offers in China, focusing on financial risk moderation.
Utilized an empirical study design to gather data on consumer preferences.
Explored the relationship between banking offers and perceived financial risks.
Analyzed data to identify patterns and influences on consumer decisions.
Consumers exhibit varying responses to banking offers influenced by levels of financial risk.
Financial risk moderation significantly affects consumer decisions regarding banking services.
The findings suggest specific areas banks should focus on to improve consumer engagement.

Implication

Empirical study examines consumer behaviour in relation to banking offers, highlighting financial risk factors.

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Cite This Study

Wang et al. (2025) studied this question.

synapsesocial.com/papers/69a134dded1d949a99abe4b0 https://doi.org/10.1504/ijass.2025.10076554

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