Investigating User Acceptance of Blended Learning at University Level: A Cross-Sectional Study

Blended learning is an approach that combines face-to-face and online learning modes, and learning management systems are used to facilitate it. The successful implementation of new technologies depends on their acceptance by users. This study aims to examine the acceptance of blended learning in the context of higher education in Pakistan, utilizing a research model based on the Technology Acceptance Model. To achieve this goal, a blended course was designed and implemented, and a total of 48 undergraduate students from the University of Turbat were selected to participate in the study. A quantitative cross-sectional approach was employed to gather data through a questionnaire survey, which was then analyzed using SPSS 23 and AMOS 23 software tools. The findings provide insights into the factors that influence the acceptance of blended learning in Pakistani higher education institutions. Based on the results, recommendations are suggested to facilitate the successful implementation of blended learning in the higher education context of Pakistan.