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The study investigates how HR professionals utilize generative artificial intelligence in various HRM practices.

February 28, 2026Administrative SciencesOpen Access

Generative Artificial Intelligence in HRM Practice: Patterns, Profiles, and Theoretical Insights

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Exploratory survey reveals GenAI applications in HRM, highlighting benefits and challenges for users.

The study investigates how HR professionals utilize generative artificial intelligence in various HRM practices.
Conducted an exploratory cross-sectional survey of 150 HR professionals in the UK and US.
Analyzed usage patterns of GenAI in HRM functions including job analysis, training, and recruitment.
Performed cluster analysis to identify user profiles based on efficiency gains and risks.
GenAI is primarily used in job analysis, training and development, and recruitment and selection.
Users reported concerns regarding operational difficulties, privacy and ethics, and output accuracy.
Four distinct user profiles indicate varying approaches to balancing efficiency and associated risks.

Mel�ão et al. (2026) studied this question.

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