Research explores communication strategies to enhance trust in organic food among consumers, indicating effective approaches are needed.
• Demand for organic products has risen sharply in Germany. At the same time, however, there is a loss of trust in these products and in the organic value chain. • Consumers differ greatly in their trust in organic food and perceive various aspects that undermine trust. • The organic sector must respond to this loss of trust by implementing appropriate communication measures tailored to the target groups.
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Guida et al. (2025) studied this question.
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