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January 1, 2026International Journal of Technology Marketing

Linking customer engagement to customer satisfaction: does mobile marketing matters

Asiamah Yeboah Samuel Agbemude Hilda Boakyewaah Boateng Kezia Omane Mensah

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Key Points

The study aims to examine the relationship between customer engagement and customer satisfaction in the context of mobile marketing.
Analyzed customer responses to mobile marketing campaigns
Used surveys to measure engagement and satisfaction levels
Employed statistical analysis to identify correlations
Increased customer engagement positively affects customer satisfaction
Mobile marketing strategies enhance customer experience
Higher satisfaction levels lead to increased customer loyalty

Implication

Analysis links customer engagement to satisfaction in mobile marketing, suggesting its importance for businesses.

Abstract

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Cite This Study

Yeboah et al. (2026) studied this question.

synapsesocial.com/papers/69a67f12f353c071a6f0af6d https://doi.org/10.1504/ijtmkt.2026.10076681

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Keep reading

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

1The Role of Digital Technologies and Social Media Marketing in Shaping Consumer Behaviour and EngagementOriginal Research · 2026
2Small business growth from infrastructure to engagement: role of digital financial inclusionOriginal Research · 2026
3An integrated model of motivation in mobile-assisted language learningOriginal Research · 2026
4Impression of perceived opportunity and perceived enjoyment on customer engagement in online buying of electronic wearablesOriginal Research · 2026
5The effect of internal marketing on customer-oriented behaviour: the moderating role of cultural intelligenceOriginal Research · 2026

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