From pre-trip to post-trip in improving the Tourist Experience (TE) with AR and VR in cultural heritage tourism

Key Points

• Augmented and virtual reality significantly enhance the tourist experience in cultural heritage sites.
• Visitor satisfaction improved by 35% when AR and VR technologies were implemented in 24 cultural locations.
• Observational analysis assesses technology interventions in cultural heritage tourism across various sites.
• Findings highlight the potential of these technologies to transform cultural tourism engagement and interaction.