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December 31, 2025Korea Association of Local Administration

A Comparative Study of Willingness to Pay between Small and Medium-Sized Enterprises and Experts for Establishing a Carbon Neutrality Fund in the Busan Region

Yejin Joo Hoseok Nam

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Key Points

The average willingness to pay among all enterprises is 12.17%, while experts show a willingness of 11.13%.
Businesses participating in carbon trading markets have a higher willingness to pay, averaging 13.0%.
A multi-boundary discrete choice model was utilized to estimate the distribution of willingness to pay without restricting specific amounts.
With 99% of Busan's manufacturing sector being small and medium-sized enterprises, findings may offer insights for other similar regions.

Implication

Analysis shows willingness to pay for a carbon neutrality fund varies between SMEs and experts, suggesting key funding strategies.

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Cite This Study

Joo et al. (2025) studied this question.

synapsesocial.com/papers/69a75d3bc6e9836116a26ed1 https://doi.org/10.32427/klar.2025.22.3.229

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