Analysis reveals how ZAPs increase alcohol exposure for youth in Australia, suggesting policy adjustments are needed.
The new dominance of alcohol branded ZAPs in supermarkets demonstrates how alcohol branding is increasingly permeating the supermarket environment in Australia. The resulting increased exposure of children and adolescents to alcohol-related stimuli should be considered in ZAPs policies to minimise adverse outcomes.
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Pettigrew et al. (2026) studied this question.
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