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March 6, 2026SustainabilityOpen Access

Sustainable Consumer Behavior in the Phygital Environment: Determinants of Sustainable Decision-Making at the Interface of Physical and Digital Worlds

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Authors

ŁWŁukasz WróblewskiGMGrzegorz Maciejewski

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Overview

Examines decision-making in phygital environments, highlighting its impact on sustainability-oriented consumption.

Key Points

  • This study aims to explore how consumer behavior in phygital environments can influence sustainable decision-making processes.
  • Used a two-stage analytical approach to investigate consumer behavior in phygital contexts.
  • Conducted Exploratory Factor Analysis (EFA) to identify key purchasing dimensions.
  • Employed Confirmatory Factor Analysis (CFA) and covariance-based structural equation modeling (CB-SEM) to validate the model.
  • Collected survey data from 2160 consumers to test relationships in decision-making.
  • Identified four key purchasing dimensions: purchase pragmatism, emotional commitment, purchase comfort, and purchase pleasure.
  • Results suggest phygital environments enhance sustainability-oriented decision-making by improving information access and emotional engagement.
  • The study clarifies that while phygital environments can influence decision-making, they do not directly measure sustainability outcomes.

Cite This Study

Wróblewski et al. (2026) studied this question.

synapsesocial.com/papers/69aa7096531e4c4a9ff5a786https://doi.org/10.3390/su18052521
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