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This study aims to understand sustainable digital marketing (SDM) in tourism and its impact on climate change mitigation.

Sustainable digital marketing in tourism: state of the art and future research agenda

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This study aims to understand sustainable digital marketing (SDM) in tourism and its impact on climate change mitigation.
Conducted a systematic literature review of 122 publications from 2010 to 2025.
Performed bibliometric analysis to assess publication patterns and thematic developments.
Identified six thematic clusters related to SDM in tourism.
SDM is emerging as a distinct research area integrating digital tools and sustainability goals.
Findings indicate SDM enhances pro-environmental behaviors and resource efficiency in tourism.
The study proposes a framework guiding future SDM scholarship and highlights research gaps.

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Examines sustainable digital marketing's role in mitigating climate change in tourism, highlighting integration and implications.

Mandagi et al. (2026) studied this question.

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