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June 27, 2026Information Technology & TourismOpen Access

Social media and environmentally sustainable tourism: insights from a systematic literature review of the tourist perspective

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Authors

AJAgnieszka JanikARAdam Ryszko

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Overview

Systematic review reveals social media's impact on sustainable tourism, suggesting practical applications for travelers.

Key Points

  • This review aims to synthesize existing knowledge on the role of social media in environmentally sustainable tourism from the tourist perspective.
  • Conducted a systematic literature review of 163 publications
  • Performed rigorous content analysis
  • Developed an integrated conceptual model
  • Identified key research gaps in the intersection of social media and sustainable tourism
  • Showed how user-generated content informs tourist flows and environmental mindsets
  • Outlined the influence of social media on destination image and travelers’ behavioral intentions

Cite This Study

Janik et al. (2026) studied this question.

synapsesocial.com/papers/6a3f6922aea7db3c1954001bhttps://doi.org/10.1007/s40558-026-00387-x
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