Analyzing the Impact of Perceived Value and Risk on Digital Payment Adoption: A Study of IT Employees in Hyderabad

Abstract: Digital payment systems have grown rapidly and are changing the way people manage financial transactions. Among early users of such technologies, IT employees play a major role because they are comfortable with digital platforms and can influence wider society. This study focuses on understanding how perceived value (the benefits users expect) and perceived risk (the fears users have) impact the adoption of digital payment services among IT employees in Hyderabad. Studying these factors is important because it helps companies and policymakers create better, safer and more attractive digital payment systems. A quantitative research approach was used. Primary data was collected through a structured questionnaire distributed among selected IT employees working in Hyderabad. Statistical tools such as descriptive statistics, correlation, and regression analysis were used to examine the relationship between perceived value, perceived risk, and the adoption of digital payments. The findings show that perceived value has a strong positive influence on digital payment adoption. When users believe that digital payments are convenient, fast, and beneficial, they are more likely to use them. On the other hand, perceived risk, including concerns over security, privacy, and fraud, has a negative effect on adoption. Users who feel more uncertain or fearful are less likely to adopt digital payments. This study contributes to the understanding of user behavior in the digital financial space. It also offers practical suggestions for FinTech companies, banks, and policymakers to reduce perceived risks and increase the value proposition of their services to encourage wider digital payment usage among tech-savvy groups. Keywords: Digital Payment Adoption, Perceived Value, Perceived Risk, IT Employees, Technology Acceptance, Hyderabad, FinTech Services. Title: Analyzing the Impact of Perceived Value and Risk on Digital Payment Adoption: A Study of IT Employees in Hyderabad Author: Kavali Rudransh, Dr. B. Menaka International Journal of Management and Commerce Innovations ISSN 2348-7585 (Online) Vol. 13, Issue 2, October 2025 - March 2026 Page No: 576-584 Research Publish Journals Website: www.researchpublish.com Published Date: 02-March-2026 DOI: https://doi.org/10.5281/zenodo.18835679 Paper Download Link (Source) https://www.researchpublish.com/papers/analyzing-the-impact-of-perceived-value-and-risk-on-digital-payment-adoption-a-study-of-it-employees-in-hyderabad