What question did this study set out to answer?

This research examines how happiness management and brand pride mediate the effects of human resource practices on job performance.

March 7, 2026Management Research The Journal of the Iberoamerican Academy of Management

Happiness management mediates between human resource practices, brand pride and performance

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Authors

MSMario Alberto Salazar-AltamiranoAutonomous University of Tamaulipas RRRafael Ravina-RipollUniversidad de Cádiz EGEsthela Galván-VelaUniversidad Autónoma de Bucaramanga

Discussion

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Implication

Quantitative analysis shows happiness management and brand pride enhance job performance in Ibero-American organizations, suggesting emotional strategies are crucial.

Key Points

This research examines how happiness management and brand pride mediate the effects of human resource practices on job performance.
Quantitative cross-sectional design with 408 participants
Data analyzed using covariance-based structural equation modelling
Assessment of direct and indirect relationships in the theoretical model
HR practices positively influence happiness management and brand pride
Happiness management and brand pride significantly affect job performance
Marginal mediation of happiness management observed between HR practices and performance
Significant mediation found for brand pride in relation to performance

Cite This Study

Salazar-Altamirano et al. (2026) studied this question.

synapsesocial.com/papers/69abc2dc5af8044f7a4ec4b2 https://doi.org/10.1108/mrjiam-09-2025-1812

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Implication

Quantitative analysis shows happiness management and brand pride enhance job performance in Ibero-American organizations, suggesting emotional strategies are crucial.

Happiness management mediates between human resource practices, brand pride and performance

Discussion

Member takes

Implication

Key Points

Cite This Study

Happiness management mediates between human resource practices, brand pride and performance

Discussion

Member takes

Implication

Key Points

Cite This Study

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