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March 8, 2026Journal of Sustainable Tourism

From “Sacred Spaces” to “Selfie Spots”: how social media sharing motivations transform tourist-destination relationships

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Authors

JTJun TaoGLGus Guanrong LiuJYJasper Jing Yu

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Overview

Experiments reveal sharing motivations increase destination objectification in tourists, indicating a need for sustainable strategies.

Key Points

  • This research examines how social media sharing motivations impact tourists' perceptions and behavior towards destinations.
  • Employs a multi-method approach combining a recall-based survey and scenario-based experiments
  • Investigates the role of sharing motivations in shaping tourist conduct and objectification levels
  • Analyzes the moderating effect of destination humanized care on sustainable behaviors
  • Tourists with sharing motivations show higher levels of destination objectification
  • Objectification reduces sustainable behaviors among tourists
  • Destination humanized care mitigates negative effects of objectification on sustainability

Cite This Study

Tao et al. (2026) studied this question.

synapsesocial.com/papers/69acc5bd32b0ef16a40506dahttps://doi.org/10.1080/09669582.2026.2637461
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Meaningful travel in the age of #MeTourism: A study of digital self-representation2026
  2. 2Posting the Urban Tourism Experience: Motivations Behind Multimodal UGC Sharing2026 · 2 citations
  3. 3The intention to share a sustainability communication about a tourism destination2024 · 7 citations
  4. 4How social media sharing shapes destination choice: The roles of destination attractiveness and tour programs2026
  5. 5Social Media and Tourist Behavior: A Quantitative Study on The Relationship Between Travel Experience Sharing and Travel Intention2025 · 1 citations