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March 10, 2026British Journal of Social Psychology

Dynamic norms as a tool for social change: How dynamic norms can revert controversial political decision‐making related to Brexit

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Authors

EEErtuğrul Gazi ERASLANHÇHüseyin ÇakalUniversity Hospitals of North Midlands NHS Trust

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Implication

Research demonstrates dynamic norms motivate collective action against Brexit, highlighting their potential for social change.

Key Points

  • This research aims to explore how dynamic social norms can influence collective action intentions regarding Brexit.
  • Conducted three experiments involving Remainers and Brexiteers.
  • Compared effects of dynamic, static, and control norm messages.
  • Assessed collective action intentions to oppose Brexit.
  • Dynamic norms increased violent collective action intentions among Remainers.
  • Brexiteers showed increased intentions for both violent and peaceful collective action.
  • Mediating factors included pre-conformity to future norms and improved attitudes towards European immigrants.

Cite This Study

ERASLAN et al. (2026) studied this question.

synapsesocial.com/papers/69af954870916d39fea4cb4chttps://doi.org/10.1111/bjso.70057
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