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October 3, 2025Open Access

From Goal Approval to Social Engagement: How Norms Motivate Collective Action

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Authors

AKAgnieszka KuhnyKJKatarzyna Jaśko

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Overview

Preregistered experiments reveal that social approval norms shape engagement in political action, suggesting effective norm-based interventions.

Key Points

  • High levels of social approval across all norm types led to the strongest intentions to engage in political action.
  • Inconsistent social approval across norm types introduced nuanced effects on engagement, emphasizing the interplay of these norms.
  • Manipulations of social norms impacted perceptions of the cause's importance, which mediated the intent to take collective action.
  • The framework integrates normative and motivational theories, suggesting practical applications for social campaigns.

Cite This Study

Kuhny et al. (2025) studied this question.

synapsesocial.com/papers/68e03501f0e39f13e7fa374fhttps://doi.org/10.31234/osf.io/b2wea_v1
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