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March 12, 2026Open Access

Reach and Effectiveness Assessment of Youth Mental Health Awareness Campaigns in Urban Ghanaian Communities Eight-Month Study

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Mixed-methods study assesses mental health campaign impact in urban Ghanaian youth, highlighting awareness and support-seeking behaviors.

The research aims to evaluate the effectiveness of mental health awareness campaigns in urban Ghana, focusing on youth engagement and stigma reduction.
Conducted surveys with 300 participants aged 15-24 years
Utilized focus group discussions stratified by gender and community type
Analyzed data using descriptive statistics for reach assessment and thematic analysis for qualitative insights
Significant increase in mental health awareness (p<0.001) among participants
Survey response rate was 75%, indicating strong engagement
Focus groups highlighted themes of improved stigma reduction and increased support-seeking behaviors

Sibusiso Maseko (2011) studied this question.

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