What question did this study set out to answer?

To explore the impact of social media on mental health awareness and knowledge acquisition among urban youth in Accra, Ghana.

February 26, 2026Open Access

Social Media's Impact on Mental Health Awareness Campaigns Among Urban Youth in Accra, Ghana: Engagement and Knowledge Acquisition at Six Months

View Full Paper

Ask AI

Bookmark

Authors

Mixed-methods assessment shows improved engagement and knowledge in urban youth, indicating effective campaign strategies.

To explore the impact of social media on mental health awareness and knowledge acquisition among urban youth in Accra, Ghana.
Mixed-methods approach combining quantitative surveys and qualitative interviews.
Assessment of engagement rates and knowledge acquisition related to mental health.
Data analysis included estimating treatment effects using logit models.
Engagement rates averaged 75% among those interacting with the content.
10% of participants reported misinformation about mental health conditions.
Significant improvement in knowledge regarding early warning signs of depression and anxiety.

Kwabena et al. (2002) studied this question.

View Full Paper

Ask AI

Bookmark